The opportunity

Self initiated new business initiative. A mobile first FinTech innovation, the product is aimed at parents and young children. Presented to the Nationwide Building Society.

ZDR is aimed at the GenZ’rs it’s an easy (and fun) way to pay pocket moneyand teach children good money habits.

There’s an online account for you, and a linked account for each of your children. All managed through beautiful mobile and web applications each child gets their own GoHenry Pre-paid Debit Card with parental controls. Only the money on the card can be spent, there’s no danger of debt or overdraft.

Step 1 - Open an online account for you and your children within minutes

Step 2 - Receive your cards in 7 working days

Step 3 - Set your automatic pocket money transfers and spending rules.

Now sit back, relax and watch your children learn to earn, save and spend responsibly

Naming

Generation Z (also known as Post-Millennials, the iGeneration, or the Homeland Generation) is the demographic cohort following the Millennials. A significant aspect of this generation is its widespread usage of the Internet from a young age. Members of Generation Z are typically thought of as being comfortable with technology, and interacting on social media websites for a significant portion of their socializing.

Some commentators have suggested that growing up through the Great Recession has given the cohort a feeling of unsettlement and insecurity.

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Project: FinTech product for Nationwide
Client: Nationwide Building Society
Agency: Coppin + Company + Hugo and Cat
Role: Conceptor, Creative Director, Copywriter
Date: 2016
Region: UK
Audience: The Generation Z generation and younger up to 16.