The opportunity

Brand Identity pitch for BBC Entertainment channel. Including ad campaign and visual framework for all BBC Entertainment content for BBC sales worldwide. Including sub-brand identity descriptor, brand look and feel, proprietary textures for use in print, broadcast and online. Also features billboard and press ads.

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Project: Channel ID for BBC Entertainment
Client: BBC
Agency: Tilt
Role: Freelance Brand Identity Consultant
Date: 2010
Region: Global audience for BBC Worldwide