I'm an accomplished and experienced executive creative director, head of design and leadership team member.

I’ve been lucky, after three decades in the creative industries I’ve finally realised and accepted that I’m part designer, strategist, copywriter and all parts creative storytelling problem solver. I’ve done this for global brand agencies, design boutiques, in-house and for clients directly.

I specialise in brand strategy, brand identity creation, brand communications, advertising, marketing and brand experience. I’ve worked in publishing, corporate reporting, retail design, environmental design, advertising and digital but I’m most at home on broad ranging projects covering multiple channels with big teams, forming good relationships as an enthusiastic team leader and main client liaison and partner.

Collaboration is at the heart of my creative approach and social leadership is at the heart of my management style, I believe the greater the diversity of people and personalities in the room, the stronger the ideas that emerge. I have a driving ambition to deliver creative excellence, strategic insight, commercial return and long term value for brands and businesses. I am also a strong exponent of the power of creative strategy and strategic creative working harmoniously because smart intuitive thinking coupled with deep strategic insight, from my experience, creates the best and most meaningful outcomes.

I have an informed, well-rounded creative mind with bright ideas and expert communication skills that help transform and develop a connected brand vision whatever the channel, whatever the brand. My strengths lie in the understanding and distilling of the client brief/objective, planning the strategic approach and implementing an engaging, effective and highly successful result.

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A point of view
At this stage of my career I believe a point of view is more important than a list of skills. A point of view starts a conversation.

Choosing the right media diet for the audience
Choosing channels that are native to their audience is key for me.

Outcomes v Outputs
I believe in Outcomes not Outputs. Outcomes keep the conversation and client/consumer relationship going.