The NHS was founded in 1945. There’s a heritage to public health and football in Britain. the visual language for The Health Workers Cup is intended to find a balance between post-war and mid-century football posters and Cups design and modern football visual vernacular.
Inspired by healthcare worker colour coding and the flourescents used by the emergency services we have created a colour palettes with additional meaning.

The Health Workers Cup is a self initiated football tournament, designed to build additional positive team-building and a way of giving back to those in society that support us with financial support and sponsorship by British Gas, our most iconic British service provider.

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Client: NHS
Project: Brand Identity. Campaign adcepts and Social comms
Agency: The&Partnership
Role: Consultant Creative Director
Team: Dan Howarth, Head of Art
Date: 2024
Region: UK