A crowded sky
When everyone else in your category is trying to look like you and sound like you, how do you stand out? In the luxury world of private jets, you take your brand identity to places others can’t reach.
The Speed of Life
We started with a bold new proposition: ‘The Speed of Life’, which is packed with intensity, epic in ambition and unapologetically confident. As language, it captures the passion of the Jetcraft business and ‘can do’ nature of their global network. And its sense of energy informed every creative decision we made, including: photography style, logo treatment, typography and tone of voice.
Their world, uninterrupted
The high-net-worth individuals who come to Jetcraft operate at a high level and have all the expectations associated with that. Our work captured the vibrant pulse of their lives, moved to the rhythm of their needs and created a brand that couldn’t be caught.
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Client: Jetcraft
Project: Repositioning and brand refresh for market leaders Jetcraft
Agency: Stormbrands
Role: Executive Creative Director
Team: Richard De Hoxar, Nick Corbett, Anthony Morgan , Duncan Kelly
Date: 2022
Region: Global
JETCRAFT
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Worldwide aircraft sales, acquisitions AND trading at ‘the speed of life’.
ALTERNATIVE ROUTE:
DESTINATION
CONFIDENCE
Confidence is a place our customers want to be. So, we make sure it’s everywhere they go. At each moment of every journey they take, they know they’ve made the right decision.
Because in a world of uncertainty, confidence comes from knowing we see the big picture and are on top of every little detail along the way.
ALTERNATIVE ROUTE:
THE MARK OF CONFIDENCE
Bold, energetic and proud, Jetcraft is a stamp of assurance. It’s an immediate and a reassuringly solid presence that guarantees you’ll get just what you need, right when you need it. And that gives you peace of mind and a sense of ease that everything’s not just under control, but under your control.