About:
Fred Leighton, curator of the most coveted vintage jewelry. Whether you want to buy or sell a rare piece from the Georgian, Victorian, Edwardian, Art Nouveau, Art Deco, Retro or contemporary eras, Fred Leighton has been a trusted authority for more than 40 years. Today, Fred Leighton’s experts in gemstones and period design work closely with clients to find just the right piece, whether a party-perfect pair of Art Deco earrings or an extraordinary old mine diamond engagement ring.

In the pages of Vogue, Harper’s Bazaar and W, Fred Leighton jewels are paired with the season’s best fashion. At the Oscars and Golden Globes, red carpet regulars like Nicole Kidman, Lupita Nyong’o, Charlize Theron and Meryl Streep capture the spotlight in magnificent showstoppers.

The brief:
The existing Fred Leighton brand lacks any real personality and character and although the brand has a 40 year history little attempt has been made to tell it’s unique story, the modern appeal of vintage pieces of fine jewellery. The brief was open to help elevate and leverage the existing brand recognition and use this to build a more contemporary brand across the entire user experience including the redesign of the retail HQ in the New York diamond district. To be also taken into consideration is the introduction of a more youthful fashion orientated audience at a more affordable pricing category whilst still retaining clear connections to the masterbrand.

Consultation is ongoing…
  
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Client: KWIAT Group
Project: Positioning and Brand ID Refresh
Agency: Rarefy and Coppin + Company
Role: Consultant Creative Director and Art Director
Team: Dan Katz-Golden, Leesa Wytock, Tony Coppin
Date: 2025
Region: North America

Kwiat site:
https://kwiat.com/