Bahrain Bay, is a world-class waterfront development offering luxury living, world-class amenities, and stunning skyline views. Bahrain Bay is located in the capital city of Manama, located on the north-eastern coast of Bahrain's main island. Blending the best of both worlds - a beach holiday and an urban getaway.

Bahrain Bay’s identity depicts the harmony of art and the environment involved in creating a unique waterfront community.

From its outset, Bahrain Bay’s vision has been to create a unique 21st century ultra-modern, advanced metropolis, designed to be a centre of excellence and practicality. A series of islands housing stunning structures, interlinked by modern highways giving the impression of a vast expanse of tamed blue waters.

An ideal location. An unparalleled master plan. The result is a community designed for the very best in 21st century living. Bringing the brightest minds in architecture and urban planning to this unique development has created a waterfront district of beautifully designed buildings, expansive public spaces and amenities. From cafes and restaurants to shopping, mosques and business, to the exclusivity of the Kingdom’s only Four Seasons Hotel, Bahrain Bay has already attracted international attention, established investors and is destined to become Bahrain’s place to see and be seen.

A fusion of waterfront locale and urban living vitality. Bahrain Bay puts everything at the fingertips of residents and visitors, offering an unmatched environment that creates a true sense of place. At Bahrain Bay, it will truly be possible to live life at the centre.

Life, Inspired.

This single sentence - ‘Life Inspired’ communicates the essence of Bahrain Bay and focuses the brand around the idea of the development's future position as the cultural hub of the Kingdom.

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Client: Arcapita Group​​
Project: Brand Identity. Campaign adcepts and Social comms
Agency: Futurebrand
Role: Consultant Creative Director
Team: Shane Greeves, Global ECD
Date: 2014
Region: Bahrain, Saudi Arabia, UAE and global