From product range to stand-out brand
When it comes to food, these days we all want more options, more variety, newer formats. The perfect time for everyone to rethink Halal. And the perfect opportunity for a deliciously ambitious brand like Najma to open up a whole new world of flavour.

Inspiring modern mealtimes
We met Najma’s ambition with a bold new purpose and built it on unwavering values. And we created an identity that brings together tradition and modernity, celebrates every moment, and looks good enough to eat.

Opening up a world of flavour to everyone
We shifted customers mindsets from thinking of Najma as a pack that sits on a shelf, to a brand that fits in their lives. We began the journey to become the No1 Halal brand in the UK. And we transformed a product rooted in convention to one that inspires new consumption.

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Client: Golden Acre Foods
Project: Rebranding and repackaging across all consumer touchpoints
Agency: Stormbrands
Role: Executive Creative Director
Team: Lead Duncan Kelly, Gabriella Corbett
Date: 2022
Region: UK and Europe