Cognite is a big data company part owned by Aker BP, servicing the needs of heavy industry in the oil and gas fields of Norway with the potential for rapid global growth.

Data has the potential to be industry’s most valuable asset. But today, outdated industrial infrastructures only use a fraction of the data available. The Cognite Data Platform transforms all existing data into useful information. 

To connect. To analyze. To share. To let data power industry. So you businesses can create and innovate.

Cognite has collected the best software engineers, data scientists, designers, game developers, 3D developers, and commercial professionals in the business. 

However the existing brand strategy, visual language and site design didn’t reflect either the quality of the people ‘the minds behind the machine’ or the significance of what the data platform can do. Our brand strategy focussed on the unseen power of this data and our graphic language provides glimpses and reveals of the hidden data powering industry in a creative and visually engage way.

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Client: Cognite, Aker BP
Project: Rebrand, Repositioning, Redesign site, Environmental graphics, Digital installation
Agency: FutureBrand Hugo&Cat
Role: Creative Director
Date: 2018
Region: Norway and Northern Europe, Global