We’re out to own the world of extraordinary lending. Helping the risk takers and business makers, the just starting outs, the done it many times over, the accidental misdemeanours, the one-time mortgage misfits. It’s extraordinary lending for those who’ve gone beyond their desk, beyond the 9-5. This approach celebrates the uniqueness of every individual. Our Kensington ‘K’ has become the hero. Heroing real people, not just us. Big, small, fat lines and thin - a million combinations for a million different lives. We’re a brand that celebrates difference, that highlights the unique. It’s a lens into the world of extra-ordinary times, extra-ordinary people.

+

Client: Kensington Mortgages/Barclays Bank UK
Project: Strategy and Rebrand
Agency: FutureBrand Hugo&Cat
Role: Creative Director
Date: 2018
Region: Global