Crafting a Powerful Story to help an agency stand out from the crowd

The agency space is crowded and noisy — Toucan needed to stand out and get their voice heard as a partner who can understand their clients and know how to tell their story. The solution was a new value proposition and brand strategy combining the IQ of consultancy (delivering connection and impact through storytelling) and the EQ of an agency (delivering films, campaigns and experiences). Their new brand, like all the best stories, is smart, considered and full of surprise and delight, enabling them to stand out for all the right reasons.

Delivered the following:

• Created standout for the right reasons in a crowded ‘Storytelling' landscape.

• Refreshed the brand through a new compelling value proposition and purpose.

• Created a dynamic and progressive new visual and verbal system, differentiated from the competitor set.

• Delivered consistency across touchpoints.

• Produced a new tone of voice to drive a new ‘consultative’ positioning.

• Developed clear guidance that turned employees into advocates equipped to turn messaging into natural storytelling.

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Client: Toucan Agency
Project: Repositioning and rebranding on and offline touchpoints
Agency: Toucan Storytelling Consultancy
Role: Executive Creative Director
Date: 2023
Region: Global