Following the 2024 brand refresh of the Hive home tech brand by Pentagram, T&P agency were commissioned to launch this new brand refresh with a new campaign platform ‘Know your power’, whose aim is to reinforce Hive as the leading Net Zero superbrand in the country, and every Brit to think of Hive first when they consider doing anything in the home to become greener, energy and cost efficient by using the simple HIVE app and net zero technology.

Establishing Hive as ‘the brand’ that is ‘Transforming home energy usage forever’ by stimulating demand, offering the simple and best in class experience and saving energy in the home.

The campaign covers OOH, print press and social media coverage phased throughout the next few months into 2025.

Hive
Know your power
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Client: Hive
Project: Brand refresh launch campaign
Agency: T&P
Role: Consultant Creative/Art Director
Team: Tony Coppin and Dan Howarth
Date: 2024
Region: UK, Europe region