The brief:
Refresh the existing CONCACAF Nations League tournament brand toolkit and breathe new life and a look and feel which feels more digital/mobile first in it’s aesthetic choices and use of existing well recognised CONCACAF icon. Apply all new brand toolkit choices across typical and atypical touchpoints, marketing and comms, ads and on screen usages.

About:
The CONCACAF Nations League is an association football competition organized by CONCACAF as its secondary continental tournament for men's senior national teams from North America, Central America and the Caribbean.

Current champions: Mexico; (1st title)
Teams: 41
Founded: 2018; 7 years ago
Most championships: United States; (3 titles)
Organiser(s): CONCACAF
Qualifier for: Gold Cup; Copa América
Region: North America; Central America; Caribbean

Participating nations:
ANGUILLA ANTIGUA & BARBUDA ARUBA BAHAMAS BARBADOS BELIZE BERMUDA BONAIRE BRITISH VIRGIN ISLANDS CANADA CAYMAN ISLANDS COSTA RICA CUBA CURACAO DOMINICA DOMINICAN REPUBLIC EL SALVADOR FRENCH GUINA GRENADA GUADELOUPE GUATEMALA GUYANA HAITI HONDURAS JAMAICA MARTINIQUE MEXICO MONTSERRAT NICARAGUA PANAMA PUERTO RICO SAINT KITTS & NEVIS SAINT LUCIA SINT MAARTEN SAINT VINCENT & THE GRENADINES SINT MAARTEN SURINAME TRINIDAD & TOBAGO TURKS and CAICOS ISLANDS UNITED STATES U.S. VIRGIN ISLANDS   
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Client: CONCACAF Nations League
Project: Brand Refresh
Agency: Wildpigs and Coppin + Company
Role: Consultant Creative Director and Art Director
Team: Billy Johnson, Tim Fox, Tony Coppin
Date: 2025
Region: North America, Central America and the Caribbean.