First and foremost, Bupa is a purpose led organisation. With no shareholders, our purpose is the reason we exist.

Our ambition is our ultimate goal and our Ambition KPIs are how we measure our progress towards that goal. The Elephant 3x6 Strategy is how we are going to get there – we’re transforming Bupa for our customers, our people and the world. We’re halfway through delivering the strategy and The Greatest Show is a mark in the sand for all 85,000 Bupa employees. It’s an opportunity to celebrate success, learning from failure, and look forward to what we can achieve together.

Bupa wants to be the Netflix or Amazon of healthcare.
We know companies like Amazon, Netflix & Disney disrupt to engage by using new technology and new ideas to shift the mindset they succeed in turning the everyday into the extraordinary by falling in love with the problem, not the solution because they know genuine transformation is all about people.

This campaign is all about elevating the human factor.
We want to give your strategy a brand new digital personality, bringing the elephant to life in a fresh and exciting way, to signify a change of pace in Bupa’s journey.

We think your Elephant should not just represent but embody digital transformation.

+

Client: Bupa
Project: The Greatest Show
Agency: Toucan Consultants
Role: Executive Creative Director
Date: 2023
Region: Global