Hilti Corporation (Hilti Aktiengesellschaft or Hilti AG, also known as Hilti Group) is a Liechtenstein-based company that develops, manufactures, and markets products for the construction, building maintenance, and mining industries, primarily to the professional end-user.

Hilti required a refresh of it’s brand look and feel. Inspired by the iconic design of the product face. The new graphic element extends beyond the product and becomes a dynamic and flexible visual system across multiple touch points and channels.   

Projecting a modern, muscular and contemporary organisation driven to make a difference.

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Client: Hilti
Project: Strategy and Brand Refresh
Agency: Futurebrand
Role: Contract Creative Director
Date: 2015
Region: Global