Bosch, is a German multinational engineering and electronics company headquartered in Gerlingen, near Stuttgart, Germany. It is also the world’s largest supplier of automotive electronic component parts.

A connecting and transforming pattern born from Bosch’s core values. Invented to transform the everyday life of Bosch users in mind. We call it. The connection between ‘Bosch’ technology and people.

The Bosch texture, fabric or pattern is the visual that embodiment of  this connection and transformation applied as a unified system across multiple touchpoints.

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Client: Bosch
Project: Strategy and Rebrand
Agency: Futurebrand
Role: Consultant Creative Director
Date: 2015
Region: Global